Project Spotlight: Charlotte Hornets Fan Shop
The Charlotte Hornets decided to make a few changes to the first floors of the Spectrum Center this offseason and we were lucky enough to be a part of their fan shop renovations.
By moving to the Main Lobby, the Hornets Fan Shop is now much easier for fans to access with over 1,000 square feet added. The re-opening of the Hornets Fan Shop launched at the same time as the team’s new Jordan Brand uniforms as Nike becomes the NBA’s uniform provider. The Hornets will be the only team in the NBA wearing Jordan Brand uniforms and the Charlotte community is loving the buzz.
We used Matrix Frame light boxes throughout the entire Hornets Fan Shop. We mounted them to new store fixtures to create an octagon hive in the center of the store and even mounted TV’s to others. Be sure to check out the new Hornets Fan Shop before the season officially begins to grab some new gear and Back the Buzz.
Project Details: Profile 100 Matrix Frame aluminum extrusion system with silicone edge fabric graphics (SEG) printed by dye sublimation on their exclusive Luxx fabric. XP Retail worked with the Charlotte Hornet’s contractor to build a lightbox that could fit within a custom made, octagon fixture, in order to align with their bee hive store design. The lightboxes also utilized LED’s that can remain on continuously without generating heat. Frame and graphic installation by XP Retail.